Cody and Isaac sit down to discuss some options for how to handle a brewery’s brand post acquisition.

Cody and Isaac sit down for some Q&A on Brand Architecture and The Beyond Beer Handbook.

Cody and Isaac sit down to discuss the Beverage Extension Assessment Tool (B.E.A.T.).

Examining the fine line between Brand Extensions and Sub Brands. When can each strategy make sense and how can your brewery implement them?

Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.

What is your parent brand? And why is this such an important concept when launching new beverage products?

Cody and Isaac sit down to discuss the role of the parent brand in Brand Architecture.

Cody and Isaac sit down to discuss CODO’s new book, The Beyond Beer Handbook.

Part book, part quiz, and part choose-your-own-adventure-style novel, The Beyond Beer Handbook is a purpose-built tool for helping you expand your brewery’s portfolio and build a more resilient business.

Cody and Isaac sit down to discuss CODO’s recent rebranding project with Mission Brewing + a conversation with our FIRST EVER guest, Mission’s CEO, Dan Partelow.

Rebranding a 100+ year old brewery to stand out in a stacked San Diego beer scene.

Cody and Isaac sit down to discuss CODO’s 13th anniversary, and how the beer industry has evolved along the way.

Cody and Isaac sit down to discuss what makes for a great brewery name and how to actually find one.

A deep dive, behind the scenes look at an ongoing branding project with a brewery in planning named Lost Nomad Brewing Co.

Cody and Isaac sit down to discuss the differences between a brewery’s Mission and Vision, why this matters, and how it can help you build a more purposeful business.

Cody and Isaac sit down to discuss audience segmentation, customer personas, and why you don’t see more fistfights in craft breweries.

A special podcast episode tackling subscriber questions on our 2022 Beer Branding Trends review.

Cody and Isaac sit down to answer ten hard hitting questions from subscribers on this year’s Beer Branding Trends review.

Dive into 17,000 words spanning major industry currents, package design trends and emergent beverage opportunities.

Cody and Isaac sit down and discuss everything covered in this year’s Beer Branding Trends review.

Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.

When does a brand become a “Lifestyle” brand? And what does this mean for beverage companies who want to stand out in the cold box?

Cody and Isaac sit down to discuss how you can be the best client your design firm has ever had.

Cody and Isaac sit down to discuss what a branding project kickoff looks like. Plus, art direction homework, organizing internal and more.

What makes a brand timeless? And how can we build a timeless brand from the ground up?

Did you know that there are actually two types of equity you need to measure during a rebrand?

Framing your Brand Values is one of the most important tasks your startup will tackle.

Cody and Isaac sit down to discuss how your brewery should vet and hire a design firm for your rebrand.

Cody and Isaac sit down to discuss the different types of creative partners a brewery can hire to handle a rebrand.

Cody and Isaac sit down to discuss the finer points of announcing your brewery’s rebrand.

Cody and Isaac sit down to introduce themselves and CODO Design… 7 episodes in?

Only 90’s kids will remember this newsletter.

Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.

Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.

Cody and Isaac sit down to discuss how to position a craft brewery.

How many extensions are too many? And how are you supposed to know when you’ve hit the limit?

Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.

Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.

What can craft learn from the Big Beer Wars. Plus, watch our live present

How many brands can a craft brewery actively maintain?

Quick—think about hard seltzer packaging. What do you see?

Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.

Does a brewpub (with no intention to ever package beer for distribution or carryout) need compelling branding?

Thanks to everyone (all 25 of you) who sent in a question about our 2021 Craft Beer Branding Trends article.

Clocking in at just under 20k words, this is the most thorough annual guide we’ve put together to date.

Variety Packs have been a perennial best seller in Big Craft for years. But we’ve seen a sharp uptick in smaller breweries getting into this format as of late.

One of the lasting changes in the beer industry triggered by the pandemic will be the expectation for breweries to continually package their beer.

The iconic Anchor Brewing recently launched a stark rebrand that was met with fervent backlash.

One of the biggest sea changes we’ve seen in the beer industry over the last few years has been a move towards being a “house of brands.”

Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.